- Our Next Online Training Webinar
Maximizing Customer Lifetime Value

How to Enhance Customer Profitability and Lifetime Value At Scale
Thursday, March 2, 2023
10 AM Pacific / 1 PM Eastern / 7 PM CET
In most markets, retaining customers and getting them to buy more and more over time is a constant priority and ongoing pursuit. And for certain types of businesses…SaaS companies, for example…it’s an existential issue, as the business model itself is designed around cultivating and capturing customer lifetime value over time. So how do you build a sales operation that effectively and efficiently maximizes customer lifetime value at scale and as a matter of course?
In this subscriber-only webinar, you will learn about:
- The key principles of customer lifetime value that Sales Ops teams really need to understand.
- Five crucial mistakes to avoid when looking to improve customer profitability and lifetime value.
- How and why to include customer lifetime value differences in your targeting and segmentations.
- Top tips and insights for balancing long-term profitability with sales performance in the short-term.
- Our Online Training Archive
How to Deal With Churn
Developing Sales Ops Leaders
Anticipating Competitors' Sales Moves
How To Deal With Inflation
Successful Sales Ops Pilot Programs
Selling Through Uncertainty
Better Product Management for Better Sales
Being An Internal Sales Consultant
Making Sense of Revenue Operations
Sales Process Improvement
More Effective Onboarding
Effective Sales Enablement
Fostering Productive Collaboration
Quick Wins in Sales Operations
Delivering No-Brainer Sales Guidance
Reducing Friction Between Sales & Marketing
Sales Ops Productivity Boosters
Maximizing & Measuring Sales Tools
Essential Sales Ops Roles
Why Sales Ops Initiatives Fail
Rethinking Sales Coverage
Building a Better Sales Pitch
Boosting the Sales Ops Team's Influence
Enabling Remote Sales At Scale
The Fundamentals of Sales Segmentation
Delivering Data to Decision-Makers
From Tactical to Strategic Sales Ops
"Better" Practices for Sales Operations
Improving Sales Compensation to Boost Results
Inside the New Science of Sales
Managing Mix to Boost Sales
Exposing the Secrets of Sales Negotiation
Selling Your Sales Ops Initiatives
The Fundamentals of Sales Intelligence
Assessing Your Sales Operation
Accelerating Sales Cycles
Making Sense of Sales Technology
Tales from the Trenches in Sales Ops
Conducting Whitespace Analytics
Reducing Losses to "No Decision"
Developing Better Forecasts
Neutralizing the Sales Team's Go-To Excuses
How to Hire Great Sales Ops People
How to Maximize Cross-Selling and Up-Selling
The Fundamentals of Effective Subscription Pricing
How to Structure Sales Operations
Moving the "Meaty Middle"
All About Price Optimization
Developing Effective Sales Dashboards
How to Accelerate "Land and Expand"
Avoiding the Top 7 Sales Ops Mistakes
Managing Multichannel Pricing
Predictive Sales Analytics
Advancing Your Career in Sales Operations
How to Fight a Price War
The Sales Ops Guide to Enabling Sales Managers
The Fundamentals of Effective Pricing for Sales Operations
Survival Strategies for Raising Prices
Creating Content That Actually Works
Developing a Winning Sales Ops Roadmap
Building a Data-Driven Sales Operation
Measuring the Financial Impact of Sales Ops
5 Ways Sales Can Stop Losing the Pricing Game
Crucial Sales Operations Concepts
How to Use Sales Analysis to Drive More Growth
Attracting and Capturing Better Leads
Demonstrating the Value of Sales Operations
Diagnosing Sales Problems
Maximizing the Effectiveness of Inside Sales
Building a Better Bid Desk
Exploring Account-Based Marketing and Sales
How to Identify & Target Your Best Prospects
Exceptional Sales Ops Teams
Making Change Happen
How to Improve Your Close Rates
How to Optimize Your Sales Funnel
The Fundamentals of Effective Sales Analysis
Getting Your Salespeople to Price Better
Negotiating Profitable Deals
Leading Edge Account & Territory Planning
How to Retain Your Key Customers
Driving Sales Effectiveness with Strategic CRM
Anatomy of a Competition-Crushing Sales Strategy

The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.