SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Avoiding Costly Mistakes in B2B Lead Generation

Exploring the Major Mistakes That Can Make Your Lead Generation Efforts Much More Frustrating and Costly

Finding ways to improve lead quality and quantity can be a target that's constantly moving. But our latest research shows that some practices companies rely on just aren't that effective---in fact, they may be turning prospects away. In this recorded training session, you will learn about:

  • Why expecting sales reps to prospect, cultivate, and close is unrealistic and hurts the quality of the resulting business.
  • The challenges posed by leads that are TOO qualified and the huge opportunity missed through BANT qualification.
  • How your lead-gen registration forms could be costing you business and why you should consider trashing them.
  • The process changes some companies are making to significantly reduce their percentage of disqualified leads.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool
  • Step-by-Step Marketing Research for Strategic Selling

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.

    View This Tutorial
  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar
  • How to Accelerate "Land and Expand"

    Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.

    View This Webinar