Avoiding Costly Mistakes in B2B Lead Generation
Exploring the Major Mistakes That Can Make Your Lead Generation Efforts Much More Frustrating and Costly
Finding ways to improve lead quality and quantity can be a target that's constantly moving. But our latest research shows that some practices companies rely on just aren't that effective---in fact, they may be turning prospects away. In this recorded training session, you will learn about:
- Why expecting sales reps to prospect, cultivate, and close is unrealistic and hurts the quality of the resulting business.
- The challenges posed by leads that are TOO qualified and the huge opportunity missed through BANT qualification.
- How your lead-gen registration forms could be costing you business and why you should consider trashing them.
- The process changes some companies are making to significantly reduce their percentage of disqualified leads.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
Advancing Your Career in Sales Operations
There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.View This Webinar
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.View This Interview
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!View This Webinar
Driving Strategic Decisions with Sales Analytics
In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.View This Guide
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
Come Join Our Next Webinar
The 7 Essential Sales Ops Roles
Exploring the Most Important "Jobs Within the Job" of Sales Ops
December 3, 2020 - 11am Eastern
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