Playbook Subscribers Get All Of These Features...

Expert Interviews

Learn from Others Who’ve “Been There & Done That”

Wouldn’t It Be Helpful To Hear From Others In Sales Ops Roles?

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  • Get career advice from folks who’ve worked their way up…
    Hear them reveal how they got to the executive team and the secrets behind their professional successes over the years.
  • Hear, in their own words, the big mistakes and hidden “gotchas”…
    Learn what’s tripped-up others just like you, as they’ve pursued projects and initiatives that look very similar to yours.
  • Listen-in on leading sales consultants and solution providers…
    Get insight into the problems their clients are currently focusing on, and the steps they’re taking to address them.

These Stories Are Incredibly Valuable

Stories like these…straight from the horse’s mouth…could change the trajectory of your entire career and shave-off years of struggle and “paying your dues.”

Plus, this type of front-line intelligence is invaluable for staying on top of new trends and developments, and making sure that you aren’t falling behind the pack or overlooking something really important.

We Hear These Stories Every Day

Every day, the SellingBrew team interacts with leading Sales Ops professionals, consultants, authors, and vendors, from all over the world. That’s what we do, day in and day out, as part of our ongoing research process. Due to the rather sensitive and highly competitive nature of the topic itself, most of these interactions and conversations must remain private and confidential.

But when people are willing and able to share their experiences publicly, we ask them to participate in an Expert Interview for the SellingBrew Playbook. As SellingBrew Playbook subscribers, you and your team will gain immediate access to hours of expert interviews we’ve already conducted, as well as all of the new expert interviews we’re adding every month.

Here's a just some of the interviews subscribers can access:

    Exploring the Principles of Sales Process Excellence

    There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.

    Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    Inside a Sales Operations Group On a Mission

    Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.

    A Better Way to Manage by the Metrics

    In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.

    Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    How Marketing Automation Is Changing Sales

    In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.

    Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    Are They a Price Buyer or a Poker Player?

    In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.

    Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    Being Fearless When Selling to Procurement

    Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.

Reveal More Interviews...

Through these in-depth interviews, you’ll hear directly from people who’ve “been there, done that.” You’ll hear war stories from the people on the front lines and in the trenches. You’ll learn about emerging best practices, the latest Sales Ops trends, and where things are headed next.

And best of all, because these interviews are largely unscripted and somewhat raw, you’ll hear the unvarnished truth about what’s worked well, what’s failed miserably, what you can expect, and what you should watch-out for along the way.

Of course, it’s impossible to say how much a big mistake might ultimately cost your company. Or how much a major misstep might negatively impact your team’s credibility and standing. But when you can learn from those who’ve already been down the path, you never have to find out.

And the Expert Interview Series is just one of the features you and your team will get access to as SellingBrew Playbook subscribers. You’ll also get our access to our webinar series, our ever-growing library of Sales Ops tools and resources, as well as our innovative Help Desk Service–all for an annual price of just $599 for the first user and $125 for each additional user on your team.

Playbook Subscribers Get Access to These Other Features Too…


Training Webinars

Dozens of "No Pitch" Training Webinars and Workshops Covering Crucial Sales Ops Topics

Subscribers get access to our entire online archive of recorded training webinars--each one is a full 60+ minutes of 100% educational content. Plus, every few weeks we hold a new subscriber-only webinar that your team members can attend and participate in live.

Check Out Our Webinars


Help Desk Service

Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Sales Ops Challenges

Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your sales operation---privately and confidentially, of course.

Learn More About The Help Desk


On-Demand Library

A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports

Subscribers get access to a whole library of Sales Ops best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.

Peek Into The Library

The Playbook Covers The Spectrum Of Sales Ops Topics

  • Acquiring Profitable Customers
  • Expanding Existing Accounts
  • Addressing Customer Motivation
  • Differentiating From Competitors
  • Negotiating More Profitable Deals
  • Improving Forecasts & Profitability
  • Retaining More Customers
  • Tracking Sales Performance & Metrics
  • Implementing Sales Technologies
  • Developing Repeatable Sales Processes
  • Adoption & Change Management
  • Team Structure & Career Development

Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits


How Many On Your Team?


Less than $50 per month

Each Additional User is Just $125/year

Frequently asked questions

Is everything really included with the subscription?

Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Sales Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.

Do you offer a month-to-month subscription?

Yes we do. Our single-user month-to-month subscription provides all of the Playbook's great features for $99/month. Click here to sign up for our monthly subscription--you can cancel or upgrade to an annual subscription at any time.

Can we add more users later?

Yes. You can add more users at any time for just $125/user per year. It's easy to add them right within your account.

What happens after I subscribe?

During the ordering process, you’ll be asked to create a SellingBrew password. After you place your order, you’ll immediately have access to The Playbook through the secure subscriber area. And you can use your email address and password to access The SellingBrew Playbook from any computer or mobile device.

For multi-user and enterprise subscriptions, you’ll also receive a unique link that you can pass along to the other intended users. It’s a simple registration that will allow them to create their accounts and get access. You'll also easily be able to monitor sign-ups and access within your account.

Can I purchase a subscription for someone else on my team?

You sure can. If you'll be accessing the subscription as well, purchasing a multi-user subscription will give you immediate access. You'll also get a special link to pass along to the other users so they can setup their accounts and get access. If you're just handling the purchase but won't be accessing the subscription, just complete the subscription order and email us at to let us know. We'll setup your account to manage billing and provide a link so that the other user (or users) can create their login for access.

My team would like to see how it all works. Can we get a demo?

Sure! We're happy to set up a demo so you and your team can get a better understanding of all that The SellingBrew Playbook has to offer. To schedule a demo, just sent an email to and our support team will work with you to find a day and time that works best.

Can we pay via bank transfer or company check?

Credit card payment is preferred as it provides you immediate access to your subscription. But we understand that some companies need to pay with a bank transfer or check. For an additional 10% charge, our team is happy to accommodate this payment option for any multi-user or enterprise subscription. Just send us an email at to let us know how many users your subscription will be for and we’ll send along the details.

I have another question. Can you help?

If you have another question that isn't addressed here, just send us an email at We're always happy to help.


Share Our Free Catalog With Your Team

Looking for something to pass around internally so everyone can understand what they’ll get access to as Playbook subscribers? Our in-depth PDF catalog can give everyone a much better understanding of the variety of content and tools that they'll get access to after subscribing. Of course, getting the catalog is free—we don’t even ask for your email address.

Download Our Catalog

We've Never Asked Subscribers for Testimonials(But they regularly send us their comments.)

"The resources in SellingBrew are so informative and worth the investment."

"What I've found so far in my SellingBrew subscription is really different and highlights the daily issues in a very tangible manner."

"I'm really impressed--in particular how all of the materials are categorized so you can find content so easily."

"I currently have a monthly SellingBrew subscription, but I'm ready to step up to an annual subscription. (I should have just done that first!)"

"We're just starting a Sales Operations department and I'm looking forward to the guidance that SellingBrew provides."

"The SellingBrew research team does great work. Keep it up!"

"I’m excited to start using this to contribute to my company’s growth as well as my own!"

"I am already anxious to learn more from all of your material so I can help our team grow sales."

"I really appreciate the practical approaches that SellingBrew provides."