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Facing and Overcoming the New Realities in B2B Sales

Tom Searcy, the Author of "Life After the Death of Sales" Discusses the Future of Sales in B2B

Since the advent of the Internet, the B2B buying process has been changing dramatically. And while some sales operations may prefer to ignore these developments and their far-reaching ramifications, the future belongs to those who acknowledge the realities and take the necessary steps to adapt. In this expert interview, Tom Searcy, the author of the upcoming book, "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

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