Remember the early days of the Internet when every website was "under construction"? Getting back to that kind of mindset can actually be helpful in sales ops. Here's how.
In fact, not only should you not focus on being right, we hope that you discover you are mostly wrong. Here's why.
Given the current environment, it's not too surprising that account-based selling is getting a lot of attention these days. But unfortunately, people seem to be glossing over the most important step!
Just because you have been doing something the same way forever doesn't mean that you know the best way.
If you don't do this one thing, you'll probably have to keep fighting the same battles over and over again.
After years of beating around the bush, we are finally going to reveal the one thing every B2B sales operation needs to do to achieve success.
There are dozens of different ways to execute any sales ops initiative. And when designing your initiatives, you have a lot of options and choices. But there's one design choice that can't help but increase your risk of failure.