Recognizing Seven Deadly Targeting Mistakes

Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them

It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:

• Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
• How market descriptions and models developed by industry analysts and research firms can lead you astray.
• Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
• How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.