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Recognizing Seven Deadly Targeting Mistakes

Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them

It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:

  • Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
  • How market descriptions and models developed by industry analysts and research firms can lead you astray.
  • Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
  • How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.

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More Subscriber-Only Resources From Our Library

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    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

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    While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

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    The structure of your Sales Ops function can have ramifications for years to come. In this on-demand webinar, learn effective approaches and important considerations for getting your structure right.

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