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Rethinking Sales Coverage

Exploring New Approaches for Better Coverage Plans and Sales Territories

For decades, sales operations have approached sales territory design and coverage planning in largely the same way. It seems that the "standard" approaches have become so ingrained that people don't even consider how these methods might be woefully outdated and ineffective. Even in this area, however, current market conditions are forcing everyone to question the status quo, explore new possibilities, and find better ways. In this on-demand webinar, you'll learn about:

  • The current market dynamics that are actually enabling a more effective approach to sales coverage.
  • How different coverage models and territory designs affect sales metrics and financial performance.
  • Advances in data science and technology that have made new approaches both possible and practical.
  • How to get your organization to think differently about aligning sales resources to market opportunities.

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