Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business Ecosystem
At the SellingBrew Playbook, we regularly emphasize the importance of viewing your sales efforts within the context of the overall business. After all, your ability to win profitable business is affected by every other aspect of the business. And in turn, every sales decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your sales operation and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this subscriber-only webinar, you will learn about:
- The key ingredients of an overall business strategy that you'll want to look for and prioritize.
- Leveraging sales performance insights to influence the overall business strategy and direction.
- Prioritizing and designing sales ops initiatives to complement the larger business goals and strategies.
- How to mitigate costly misalignments and correct disconnects before they cause too much damage.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Moving the "Meaty Middle"
The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.
View This Webinar -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
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Reducing Losses to "No Decision"
Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.
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How to Boost the Perceived Value of Sales Operations
As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.
View This Guide

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

