Aligning Sales Ops to Business Strategy

Driving Sales Performance Within the Context of the Overall Business Ecosystem

At the SellingBrew Playbook, we regularly emphasize the importance of viewing your sales efforts within the context of the overall business. After all, your ability to win profitable business is affected by every other aspect of the business. And in turn, every sales decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your sales operation and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this subscriber-only webinar, you will learn about:

• The key ingredients of an overall business strategy that you'll want to look for and prioritize.
• Leveraging sales performance insights to influence the overall business strategy and direction.
• Prioritizing and designing sales ops initiatives to complement the larger business goals and strategies.
• How to mitigate costly misalignments and correct disconnects before they cause too much damage.