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How Marketing Automation Is Transforming Sales

Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers

Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:

  • How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
  • Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
  • What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
  • How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.

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