Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

How Marketing Automation Is Transforming Sales

Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers

Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:

  • How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
  • Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
  • What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
  • How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • Making Sense of Revenue Operations

    Revenue Operations is a hot topic and a growing function. What does Sales Operations really need to know about it? And how can the principles and practices be leveraged to improve overall performance?

    View This Webinar

  • Driving Strategic Decisions with Sales Analytics

    In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

    View This Guide

  • Quick Wins in Sales Operations

    It’s always good to have a few tricks up your sleeve for boosting results in short order, without investing a ton of effort and money. In this session, we discuss 15 "quick wins" that have proven effective for others.

    View This Webinar