Assessing Core Sales Skills in the Hiring Process
Exploring New Options for Infusing More Objectivity and Science Into the Hiring of B2B Salespeople
As important as salespeople are to a company's financial performance, they are often hired somewhat "blindly" based on first impressions, intuition, and gut-feel. But this a massive risk that just isn’t necessary in today’s internet-enabled world. In this guide, you will learn about:
- Four ways that incompetent salespeople can damage your company, beyond just missing the numbers.
- Two business dynamics that can make it easy for incompetent salespeople to "hide" for a very long time.
- The results of a benchmarking study that exposes just how many salespeople are lacking core selling skills.
- How online sales skills assessments now make it possible for anyone to use objective criteria when hiring salespeople.
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