SellingBrew

Subscriber-Only Tool

Already a subscriber? Login

Subscribe and get immediate access to this tool, full access to our research library, and much more...

The Competitor Assessment Scorecard

A Handy Scorecard for Comparing Your Competitors (and Your Own Company) by the Numbers

Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

This tool is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Driving Strategic Decisions with Sales Analytics

    guide_driving strategic decisions with sales analytics

    In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

    View This Guide
  • Exposing Your Differential Value Step-by-Step

    tutorial_exposing your differential value step by step

    From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.

    View This Tutorial
  • How to Develop Real Competitive "Kill Sheets"

    tutorial_how to develop real competitive kill sheets

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial
  • Finding Margin Leaks in Your Sales Processes

    diagnostic_finding margin leaks in sales processes

    Of course, every sale is the result of a process. And with any process, the quality of the final product is influenced by the raw materials. This diagnostic helps improve revenues and margins by identifying the root-causes of erosion in your sales processes.

    View This Diagnostic