Keeping Your Customers After You’ve Acquired Them
Rick Reynolds of AskForensics Discusses His Research Into Why Customers Defect to the Competition
In many highly-concentrated B2B markets, it's the ability to actually retain the customers you've acquired that will determine your long-term success. In this informative interview with Rick Reynolds of AskForensics, you'll learn:
- Why relying solely on your front-line account teams for account intelligence can miss a lot.
- The best time to think about account retention and the mindset that can make a difference.
- How "no news" is not always "good news" and why customers may hide their true intentions.
- How to identify vulnerable and damaged accounts, turning them around before it's too late.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Fooling Yourself About Customer Retention
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
View This Interview -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.
View This Tutorial -
A Better Mindset for Driving Customer Success
In this timely conversation, Sean Ryan of Alexander Group discusses how leading companies are driving significant improvements by adopting a broader and more holistic approach to customer success.
View This Interview
Come Join Our Next Webinar
Effective Sales Enablement
What Sales Ops Needs to Know to Leverage the "Sales Enablement" Concept
Sales Services or Technology?
Check out the SellingBrew directory and learn more about providers like these:
And more! Visit the directory and get the help and solutions you need.
