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How to Stop Losing Sales to “No Decision”

Increase Your Addressable Market by Addressing the Root-Causes Behind Inaction and No-Decision Losses

For many companies, the biggest competitor they have to contend with is "no decision." In fact, various studies have shown that B2B companies can lose up to 40% of their forecasted deals to "no decision" and inaction on the part of the prospect. In this tutorial, you will learn about:

  • Why following the conventional wisdom around handling "no decision" losses shrinks your overall potential.
  • How addressing the real root-causes behind prospect inaction can create demand and competitive advantage.
  • Four primary reasons and root-causes you need to understand to prevent deals from sticking and stalling.
  • Strategies and tactics for effectively dealing the root-causes using a simple step-by-step, stage-gate process.

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