Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Identify & Target Your Best Prospects

Accelerate Your Growth by Pursuing the Right Prospects and Opportunities

Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. Of course, they don't know it's the wrong business until after they've lost the deals. And even then, it's much easier to blame competitive actions or market conditions than focus on the real culprit: Bad targeting decisions. In this on-demand training webinar, you will learn about:

  • Why targeting decisions can be the most-powerful strategic decisions you'll ever make.
  • The misconceptions that prevent B2B companies from making good targeting decisions.
  • Identifying the types of prospects and opportunities that can fuel exponential growth.
  • Strategies and tactics for zeroing-in on your best prospects in the broader marketplace.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

    View This Webinar

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • How to Boost the Perceived Value of Sales Operations

    As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.

    View This Guide