How to Accelerate “Land and Expand”
Sales Ops Strategies and Tactics for Accelerating the Growth of Newly-Acquired Customers
Whether you're a SaaS provider, a multi-product manufacturer, or a broad line distributor, acquiring new customers is only part of the equation. For many, in fact, the ability to grow customers post-acquisition is what determines success or failure in the longer term. Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. And that's why "land and expand" dynamics have become a critical focal point for many leading Sales Ops teams. In this on-demand webinar, you'll learn about:
- Why Sales Operations is ideally suited to focus on improving a company's overall land and expand dynamics.
- How to measure current land and expand performance and quantify systemic improvements over time.
- The most important factors you'll want to pay attention to and the biggest mistakes you should avoid.
- Strategies and tactics other teams have utilized to help grow new customers, faster and more consistently.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.View This Guide
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.View This Tutorial
Fostering Productive Collaboration
In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.View This Webinar
Exposing Your Differential Value Step-by-Step
From our best practice research, we’ve cut through the complexity of value-based selling to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your offerings.View This Tutorial
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
Come Join Our Next Webinar
Building Sales Ops' Credibility with Sales
Getting the Sales Team To Take Your Ideas and Suggestions More Seriously