How to Accelerate “Land and Expand”
Sales Ops Strategies and Tactics for Accelerating the Growth of Newly-Acquired Customers
Whether you're a SaaS provider, a multi-product manufacturer, or a broad line distributor, acquiring new customers is only part of the equation. For many, in fact, the ability to grow customers post-acquisition is what determines success or failure in the longer term. Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. And that's why "land and expand" dynamics have become a critical focal point for many leading Sales Ops teams. In this on-demand webinar, you'll learn about:
- Why Sales Operations is ideally suited to focus on improving a company's overall land and expand dynamics.
- How to measure current land and expand performance and quantify systemic improvements over time.
- The most important factors you'll want to pay attention to and the biggest mistakes you should avoid.
- Strategies and tactics other teams have utilized to help grow new customers, faster and more consistently.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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