Selling Your Sales Ops Initiatives
How to Secure Internal Support for Investing More in Your Sales Operations
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. After all, there are likely to be many other initiatives competing for those dollars and resources. So, how should you approach it? How should you craft, package, and pitch your initiative to get the go-ahead from management? In this on-demand webinar, you'll learn about:
- The types of initiatives that are more...and less...likely to garner support in the current business environment.
- How to structure and present your investment "case" in such a way that the right conclusions are drawn.
- Ten things you really need to know about how management teams tend to think about investment decisions.
- The mistakes and missteps you'll want to avoid as you assess your situation and design your initiative.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
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The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
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Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
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How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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