Exposing Your Differential Value Step-by-Step
A Process for Exposing the Differences in Value That Are Actually Important to Your Prospects
When people can’t wrap their heads around a fundamental value-based process, they throw up their hands and focus on something else. Leveraging the SellingBrew Network, we’ve cut through the complexity to provide a simplified tutorial for understanding and exposing the differential value of your offerings:
- The seven fundamental process steps that make the most difference in value-based selling.
- How to identify the specific value-drivers that actually matter to your prospects and customers.
- How to understand how your primary competitors really stack up on the priority value-drivers.
- How to quantify and articulate the differential value gaps through your processes and tools.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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A Better Way to Manage by the Metrics
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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