Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Working With “Bad” Sales Data

How to Make Meaningful Progress with Inaccurate and Incomplete Datasets

When working to become a more data-driven sales operation, data quality is an obvious concern. After all, the saying "garbage in, garbage out" is more than just a clever turn of a phrase; it's actually pretty accurate. But in most commercial operations, there are so many moving parts that getting to a place where we're always working with a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got...while minimizing risk and avoiding mistakes. In this subscriber-only webinar, you will learn about:

  • Working with others to institutionalize better data-handling processes and procedures in your organization.
  • Getting beyond conventional wisdom to embrace more productive and realistic perspectives on data accuracy.
  • The ins and outs of setting up a dedicated and relatively "clean" data repository for sales analysis.
  • A variety of strategies and tactics for data cleansing, transformation, setting proper expectations, and so on.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic
  • Developing Sales Ops Leaders

    How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?

    View This Webinar
  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide
  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview