The Fundamentals of Effective Pricing for Sales Operations
What Sales Operations Teams Really Need to Know About Effective Pricing and Discounting
Nearly every Sales Operations team we've encountered has some level of involvement with pricing and discounting. Yet, most are unable to contribute in a truly meaningful way because they lack the requisite pricing knowledge and skills. Fortunately, as we also produce a leading publication devoted exclusively to pricing---The PricingBrew Journal---we're in a unique position to help. In this on-demand webinar, you'll learn about:
- The seven principles of pricing and discounting that make the most difference to revenue and profitability.
- The hidden power of price and why seemingly small discounts can destroy your company's financial performance.
- The ten myths and misconceptions about pricing that are most likely costing you sales and margin dollars right now.
- A variety of strategies and tactics you can use right away to help your sales operation price more effectively.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
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Exploring Four Different Types of Buyers
This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
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Making Sense of Revenue Operations
Revenue Operations is a hot topic and a growing function. What does Sales Operations really need to know about it? And how can the principles and practices be leveraged to improve overall performance?
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
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Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges