A Better Mindset for Driving Customer Success
Sean Ryan of Alexander Group On Getting Serious About Customer Retention and Expansion
With the current "challenges” around acquiring new customers, it’s not surprising that many sales operations have shifted their focus toward maintaining and maximizing their existing customer relationships. In this climate, existing relationships very often represent the only reliable source of revenue and profit contribution. But making something a priority and being truly effective at it are two very different things! Sean Ryan is a principal with Alexander Group and recently, he’s been helping a number of companies improve and optimize their approach to customer success, retention, and expansion. In this insightful and timely conversation, Sean discusses how leading companies are driving significant improvements by adopting a broader and more holistic approach to customer success.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic -
How to Accelerate "Land and Expand"
Simply put, the faster and more consistently you can grow newly acquired customers, the more valuable your entire enterprise becomes. In this on-demand webinar, learn strategies and tactics other teams have utilized to improve "land and expand" performance.
View This Webinar -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

