How Strict Pricing Enforcement Killed a Product

A Cautionary Tale from the Real-World About the Perils of Enforcing Ridiculous Pricing Policies

To many, strict enforcement of pricing policies seems like a great idea. But when those policies are lacking, enforcement can be disastrous. In this hilarious case study, you'll learn about:

• Why an engineering degree does not automatically qualify someone as a pricing expert.
• Why basic pricing models that look good on paper are rarely effective in the marketplace.
• How and why discounting in the field can be a good thing when different segments exist.
• The many lessons that can be learned from someone else’s multi-million-dollar mistakes.