Working With Product Management to Improve Sales
Influencing the Pre-Market Decisions That Can Constrain Or Reduce In-Market Sales Results
Focusing solely on in-market sales performance is a bit like frosting a cake someone else has made. As the quality of the cake is the limiting factor, the frosting can only do so much. Similarly, the upper bounds of in-market sales performance are often "baked in" or predetermined by decisions made much earlier in the offering's lifecycle. So while in-market improvements are certainly valuable, many Sales Operations teams have achieved far more significant gains by working to influence and improve the pre-market decisions and actions in Product Management. In this subscriber-only webinar, you will learn about:
- How you can tell...and what you should expect...when Product Management is doing the right homework.
- Which Product Management decisions you should be focusing on to generate the biggest performance gains.
- How to avoid territorial disputes and get Product Management to actually embrace your help and suggestions.
- The specific improvements other Sales Ops teams have found to be most effective in Product Management.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
The Anatomy of a Successful B2B Sales Analyst
What key competencies are most important for a sales analyst to have? This guide covers SellingBrew's research into the 21 most important attributes, skills, and capabilities for sales analysts to develop or possess.
View This Research -
Developing Effective Sales Dashboards
How do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, learn 15 strategies, tactics, and tips others have found effective.
View This Webinar
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges