Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Fundamentals of Sales Segmentation

Demystifying an Essential Ingredient for More Insightful and Actionable Sales Analysis

A solid understanding of segmentation is critical for anyone seeking to leverage data to improve the performance of their sales operation. With the proper segmentation models, you can identify hidden opportunities, highlight valuable improvements, and infuse key insights into your sales processes. That said, this crucial and foundational concept is often misunderstood and poorly applied. In this on-demand webinar, you'll learn about:

  • What segmentation is ultimately designed to do and why it provides such a powerful analytical foundation.
  • The key concepts and principles to keep in mind as you build new segmentation models or improve existing ones.
  • The different types of segmentation models you might need to employ to drive results in your sales operation.
  • Tips and suggestions for garnering organizational support and operationalizing the results of your efforts.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

    View This Interview
  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Conducting Whitespace Analytics

    What if there was a way to analyze all of your customers at once, identify the whitespace opportunities, and serve them up to the sales team on a platter? Learn the seven step process for doing just that.

    View This Webinar
  • Fooling Yourself About Customer Retention

    In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.

    View This Interview