Neutralizing the Sales Team’s Go-To Excuses
How Sales Ops Can Address the Most Common "Reasons" for Poor Sales Performance
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. And in a typical sales environment, there all sorts of things that can be pointed to when performance isn't up to par. Sometimes, these reasons are legitimate. All too often, however, they're just excuses or "bushes" to hide behind. In either case, Sales Ops needs to be able to address them. In this on-demand webinar, you'll learn about:
- Strategies and tactics for anticipating the go-to rationalizations and neutralizing them before they take hold.
- A straightforward three-step strategic process for getting your arms around the real issues and root causes.
- The most effective perspective on the various "explanations" that may seem like little more than CYA excuses.
- The best ways to combat and prevent inaccurate conclusions from being drawn when expectations aren't met.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Finding Margin Leaks in Your Sales Processes
Of course, every sale is the result of a process. And with any process, the quality of the final product is influenced by the raw materials. This diagnostic helps improve revenues and margins by identifying the root-causes of erosion in your sales processes.
View This Diagnostic -
Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

