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Managing Mix to Boost Sales

How to Boost Sales Performance by Getting Proactive About Your Customer and Product Mix

What if you could boost revenues by 22% without adding sales reps or spending more on promotion? What if you could improve close rates by 17% without offering even bigger discounts and more sweetheart deals? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could reduce sales cycles by over 30% without really changing much of anything...other than your sales team's focus? In this on-demand webinar, you'll learn about:

  • The incredible amount of influence that product and customer mix have over nearly every aspect of sales performance.
  • The major misconception that causes companies to neglect one of the most powerful strategic levers available to them.
  • A straightforward process for proactively architecting your mix to generate better sales outcomes as a matter of course.
  • Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.

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