Managing Mix to Boost Sales
How to Boost Sales Performance by Getting Proactive About Your Customer and Product Mix
What if you could boost revenues by 22% without adding sales reps or spending more on promotion? What if you could improve close rates by 17% without offering even bigger discounts and more sweetheart deals? What if you could enhance margins by 15% without slashing your product costs or stripping salespeople of their authority to negotiate? And what if you could reduce sales cycles by over 30% without really changing much of anything...other than your sales team's focus? In this on-demand webinar, you'll learn about:
- The incredible amount of influence that product and customer mix have over nearly every aspect of sales performance.
- The major misconception that causes companies to neglect one of the most powerful strategic levers available to them.
- A straightforward process for proactively architecting your mix to generate better sales outcomes as a matter of course.
- Various examples and tips to illustrate the concept and demonstrate the significant benefits of this strategic approach.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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