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Using Peer Pressure to Improve Your Margins

An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Higher Margins

Fixing poor pricing and discounting practices can sometimes seem futile. And playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:

  • Key insights into salespeoples' behavior that lay the foundation for an effective “system of influence”
  • How to infuse basic peer-pressure into the pricing guidance you’re providing to your sales team
  • Turning better pricing practices into a competitive game—one that salespeople will hate to lose
  • How to leverage public recognition as a great way to crank your “system of influence” up to eleven

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