How to Gear Up for Growth
Breaking Free of "Tactical Myopia" to Drive Profitable Growth and Sales Effectiveness
With the economic outlook improving, a lot of sales operations are gearing up for the expected growth by taking steps to improve and optimize their tactical selling systems and processes. And certainly, no one would argue that seeking tactical improvements is a bad thing. But we do have to ask whether it's the only thing? Or could there be some other, more strategic considerations that warrant our time and attention? In this interview with Michael Perla, an expert in sales strategy and a co-author of the book, "7 Steps to Sales Force Transformation," we explore these crucial questions and more.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
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Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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"Better" Practices for Sales Operations
Making Progress and Generating Results When "Best Practice" Is Out of Reach
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