SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

The Right Way to Manage and Enable Change

Change Management Veterans Share Their Real World Experiences and Expert Insights

There'd be no need or opportunity to improve if the status quo were sufficient. As such, it's somewhat axiomatic that improvement requires change. But the status quo is incredibly powerful. And in the interest of efficiency and scalability, companies' procedures, processes, and behavioral norms are essentially "wired" to resist change. So, how do you encourage, enable, and manage organizational change when the deck is stacked against you? As it turns out, there's a bit of a science to it. In this Expert Interview with two change management veterans, Scott McAllister and Suraj Mohandas, you'll learn about the quantifiable benefits of effective change management, the fundamental concepts that need to be embraced, and the essential phases and steps that are required to get it right.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Exploring the Principles of Sales Process Excellence

    Michael Webb Interview Splash

    There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.

    View This Interview
  • How to Gear Up for Growth

    Michael Perla Interview Splash

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

    View This Interview
  • Competitive Insights for More Strategic Selling

    guide_competitive insights for more strategic selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide
  • The Reality of an "Intelligent" Sales Technology

    research_the reality of an intelligent sales technology

    Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.

    View This Research