The Right Way to Manage and Enable Change
Change Management Veterans Share Their Real World Experiences and Expert Insights
There'd be no need or opportunity to improve if the status quo were sufficient. As such, it's somewhat axiomatic that improvement requires change. But the status quo is incredibly powerful. And in the interest of efficiency and scalability, companies' procedures, processes, and behavioral norms are essentially "wired" to resist change. So, how do you encourage, enable, and manage organizational change when the deck is stacked against you? As it turns out, there's a bit of a science to it. In this Expert Interview with two change management veterans, Scott McAllister and Suraj Mohandas, you'll learn about the quantifiable benefits of effective change management, the fundamental concepts that need to be embraced, and the essential phases and steps that are required to get it right.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
From Sales Ops To Revenue Ops
Does the Revenue Operations trend pose a threat or opportunity for your Sales Ops function? And in either case, what's the best path forward?
View This Webinar -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

