Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Getting Beyond the Hype of Marketing Automation Tools

Dan McDade Discusses the Hidden Realities of Marketing Automation for Effective Lead Generation

Many of us know...or at least suspect...that there's quite a bit of hype surrounding marketing automation technologies. Certainly, these tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? Does the reality actually live up to all of the hype? Or are there things we might be missing? In this interview with Dan McDade, the CEO of PointClear and the author of The Truth About Leads, we cut through the hype surrounding marketing automation toolsets and discuss their proper role in effective lead generation.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Suffering from a Bad Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar

  • How to Improve Internal Deal Negotiations

    The most costly deal negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better deal outcomes with others inside your company.

    View This Guide

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide