SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Answering Three Questions to Enable Change

Learn a More Effective Approach for Championing New Solutions in B2B Environments

In companies all over the world, there are people who are trying to get their organizations to change their ways. But odds are, these change agents are struggling to make any meaningful headway. Why? Because odds are, they aren't taking the right approach. In this tutorial, you'll learn:

  • Why the typical approach used to drive change feels natural but often fails more often than it succeeds.
  • A critical fact about how humans process new information you need to keep in mind as an agent of change.
  • The simple way to get into the mind of others so you can sell new ideas and approaches more effectively.
  • The three deceptively simple questions that stakeholders need the answers to---but might never ask.

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fostering Productive Collaboration

    In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.

    View This Webinar
  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar
  • Isolating the Impacts of Price, Volume, Cost and Mix

    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

    View This Tool
  • Exposing the Secrets of Sales Negotiation

    How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?

    View This Webinar