SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Answering Three Questions to Enable Change

Learn a More Effective Approach for Championing New Solutions in B2B Environments

In companies all over the world, there are people who are trying to get their organizations to change their ways. But odds are, these change agents are struggling to make any meaningful headway. Why? Because odds are, they aren't taking the right approach. In this tutorial, you'll learn:

  • Why the typical approach used to drive change feels natural but often fails more often than it succeeds.
  • A critical fact about how humans process new information you need to keep in mind as an agent of change.
  • The simple way to get into the mind of others so you can sell new ideas and approaches more effectively.
  • The three deceptively simple questions that stakeholders need the answers to---but might never ask.

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Developing Better Forecasts

    In this on-demand webinar, learn about the seven major ways in which leading teams are approaching sales forecasting very differently to boost speed, accuracy, and overall performance and results.

    View This Webinar
  • Negotiating Profitable Deals

    Everything comes to a head when your sales team negotiates a deal. You want to win, but you don't want to leave money on the table. So, how do you help your sales team to become better negotiators, so they win the deals they should, at the right price?

    View This Webinar
  • Isolating the Impacts of Price, Volume, Cost and Mix

    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

    View This Tool
  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

    View This Webinar