SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Mistakes in Customer Profitability Management

Five Common Mistakes to Avoid When Looking to Improve Customer Profitability and Lifetime Value

When it comes to actively managing customer profitability and lifetime value, there’s a lot to know. It’s a huge topic with a lot of different angles and dimensions. So, it’s easy to make mistakes. In this video guide, you will learn about:

  • The right level of accuracy to strive for in your measurements to avoid getting bogged down.
  • Why you should seriously consider using a segmentation model specific to customer profitability.
  • How to avoid myopia and pay appropriate attention to all of the various profitability drivers.
  • Prioritize your approach to avoid losing long-term customers in the interest of short-term gains.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Effective Subscription Pricing

    With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.

    View This Webinar
  • How to Boost the Perceived Value of Sales Operations

    As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.

    View This Guide
  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

    View This Guide
  • All About Price Optimization

    As more sales teams start turning to price optimization, it certainly helps to have a strong understanding of how it actually works and how it leverages elasticity and other metrics to calculate optimal prices.

    View This Webinar