SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Mistakes in Customer Profitability Management

Five Common Mistakes to Avoid When Looking to Improve Customer Profitability and Lifetime Value

When it comes to actively managing customer profitability and lifetime value, there’s a lot to know. It’s a huge topic with a lot of different angles and dimensions. So, it’s easy to make mistakes. In this video guide, you will learn about:

  • The right level of accuracy to strive for in your measurements to avoid getting bogged down.
  • Why you should seriously consider using a segmentation model specific to customer profitability.
  • How to avoid myopia and pay appropriate attention to all of the various profitability drivers.
  • Prioritize your approach to avoid losing long-term customers in the interest of short-term gains.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide
  • The Reality of an "Intelligent" Sales Technology

    Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.

    View This Research
  • Measuring the Financial Impact of Sales Ops

    How do you measure a Sales Ops function? How do you calculate what you're really getting from your investments? In this on-demand webinar, learn what other Sales Ops groups are doing to measure and communicate their contributions in dollars and cents.

    View This Webinar
  • Advancing Your Career in Sales Operations

    There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.

    View This Webinar