How to Prevent Customer Defection

Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention

For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:

• Where companies are focusing their retention efforts and why --- it's not where you think.
• How customer defection and attrition really happens and why its so hard to spot in B2B.
• How companies are leveraging their sales data to identify the early signs of customer defection.
• What companies are doing to alert salespeople to defection risks early enough to take action.