How to Prevent Customer Defection
Learn How Leading B2B Companies Are Protecting Their Future with Innovations in Customer Retention
For most B2B companies, customer retention is crucial for survival. At SellingBrew, our research team has been focusing on how leading B2B companies are taking innovative approaches to customer retention. In this research report, you will learn about:
- Where companies are focusing their retention efforts and why --- it's not where you think.
- How customer defection and attrition really happens and why its so hard to spot in B2B.
- How companies are leveraging their sales data to identify the early signs of customer defection.
- What companies are doing to alert salespeople to defection risks early enough to take action.
This research is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
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Finally Fixing the Account Development Disconnect
A discussion with Brian Hirt of CueCode about how leading distributors are using data-science and technology to build a true operational capability around account expansion and retention.
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