Trade Secrets of Effective Lead Generation
Dan McDade, the author of The Truth About Leads, Exposes Why Lead Generation Is Broken and What You Can Do To Fix It
Sometimes, companies just don't realize how broken their lead generation processes really are and how much profitable growth is falling through the cracks. In this interview with Dan McDade, the CEO of PointClear and the author of the book, The Truth About Leads, you will learn about:
- The common problems and pitfalls that B2B companies unwittingly run into with their lead generation programs.
- The structural root-causes and organizational contributing factors behind sub-optimal lead generation ROI.
- What effective prospect development actually looks like--- how it should work, who does what, and when they do it.
- Pragmatic steps you can take to close the process gaps, improve your capabilities, and close more new customers.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Driving Strategic Decisions with Sales Analytics
In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
A Better Way to Manage by the Metrics
In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.
View This Interview
![](https://www.sellingbrew.com/wp-content/uploads/2015/06/Dan-McDade-Interview-Splash4-300x225.png)
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges