Trade Secrets of Effective Lead Generation
Dan McDade, the author of The Truth About Leads, Exposes Why Lead Generation Is Broken and What You Can Do To Fix It
Sometimes, companies just don't realize how broken their lead generation processes really are and how much profitable growth is falling through the cracks. In this interview with Dan McDade, the CEO of PointClear and the author of the book, The Truth About Leads, you will learn about:
- The common problems and pitfalls that B2B companies unwittingly run into with their lead generation programs.
- The structural root-causes and organizational contributing factors behind sub-optimal lead generation ROI.
- What effective prospect development actually looks like--- how it should work, who does what, and when they do it.
- Pragmatic steps you can take to close the process gaps, improve your capabilities, and close more new customers.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
How to Optimize Your Sales Funnel in Five Steps
When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".
View This Tutorial -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Where To Find 36% More Revenue
New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges