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Where To Find 36% More Revenue in Your Business

Exploring New Research Into Four "Hidden" Sources of Revenue and Profit

Intuitively, most of us recognize the importance of staying ahead of customer defections, expanding sales into existing accounts, and protecting profits through better pricing and negotiation. But beyond simply acknowledging their importance, just how valuable are these things? We know they're a big deal; but how big are they? What are these things actually worth to us in terms of revenue and profit? Well, there's some new research that provides the answers...and they're more significant than most of us would even suspect. In this Expert Interview, Zilliant's Maria Carballosa and Barrett Thompson discuss the results of a recent analysis of over 1 billion transactions, representing more than $50 billion in sales generated in the last year by industry leaders in number of different verticals.

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More Subscriber-Only Resources From Our Library

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

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  • How to Maximize Cross-Selling and Up-Selling

    Effective cross-selling and up-selling requires operational solutions that only Sales Ops can deliver. In this on-demand webinar, learn how some innovative groups are making happen---efficiently, effectively, and very profitably

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  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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