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The Sales Ops Guide to Enabling Sales Managers

How to Maximize Your Effectiveness by Leveraging Sales Managers to Drive Improvements At-Scale

In any sales operation, sales managers are critical points of leverage and enablement. As managers have multiple reps reporting to them, working to influence their actions in a positive way can be much more efficient and scalable than focusing on the individual salespeople. However, as most sales managers are former sales reps themselves, and many are not used to working "on" the business rather than "in" the business, they represent a unique challenge from an enablement perspective. In this subscriber-only webinar, you'll learn about:

  • The common mindsets and perspectives that may be working against you as you engage with sales managers...and what to do about it.
  • The kinds of sales and performance data that sales managers really need to see...and more importantly, how they need to see it.
  • Techniques for getting sales managers to think more operationally and systemically about the business under their direction.
  • A variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.

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