The Sales Ops Guide to Enabling Sales Managers
How to Maximize Your Effectiveness by Leveraging Sales Managers to Drive Improvements At-Scale
In any sales operation, sales managers are critical points of leverage and enablement. As managers have multiple reps reporting to them, working to influence their actions in a positive way can be much more efficient and scalable than focusing on the individual salespeople. However, as most sales managers are former sales reps themselves, and many are not used to working "on" the business rather than "in" the business, they represent a unique challenge from an enablement perspective. In this subscriber-only webinar, you'll learn about:
- The common mindsets and perspectives that may be working against you as you engage with sales managers...and what to do about it.
- The kinds of sales and performance data that sales managers really need to see...and more importantly, how they need to see it.
- Techniques for getting sales managers to think more operationally and systemically about the business under their direction.
- A variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
The Fundamentals of Effective Sales Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.View This Webinar
The Reality of an "Intelligent" Sales Technology
Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.View This Research
Step-by-Step Marketing Research for Strategic Selling
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.View This Tutorial
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.View This Guide
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges