Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Optimize Your Sales Funnel in Five Steps

A Straightforward Process for Improving Sales Results with Relatively Simple "Tweaks"

When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. There are so many moving parts—which processes should you target? And how can you improve things at scale, across the entire operation? You need a better way to look at things both to understand the entirety of the situation and also to provide yourself with a framework for your improvement efforts. In this tutorial, you'll learn about:

  • How and why you should view your sales funnel as the "assembly line" of your sales machine.
  • Identifying the major stage gates in your sales funnel that should be the focus of your efforts.
  • How it's possible to drive 40% increases in performance from 5% "tweaks" in the right places.
  • Top suggestions and tips for getting started and avoiding major missteps along the way.

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview

  • Attracting and Capturing Better Leads

    Isn't it frustrating when sales gets the blame for poor performance when the quality of leads is the real problem. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

    View This Webinar

  • A Better Approach to Incentivizing Sales Behaviors

    In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.

    View This Interview

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide