Whitespace Analytics
How to Uncover Opportunities to Sell More to Your Existing Customers
You know there are untapped opportunities hiding in your existing customer base. You know there are customers who aren't buying all the volume they could. You know there are customers who aren't buying the range of products they could. They're buying this additional volume and these other categories from someone...just not from you...not yet, anyway. But what if you could find these customers? What if you could see volumes and categories you're missing? What if there was a way to analyze all of your customers at once, identify the whitespace opportunities, and serve them up to the sales team on a platter? In this on-demand webinar, you'll learn about:
- Why using a data-driven approach is the ONLY way to identify these types of opportunities at-scale.
- How to execute the seven step process for conducting the analysis and prioritizing your findings.
- Working with the sales team to refine your analysis and capture the opportunities you've identified.
- Understanding your options for ongoing automation and tracking revenue improvements over time.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Exceptional Sales Ops Teams
Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Delivering Data to Decision-Makers
Providing sales data to executives and other decision-makers is a core responsibility for most Sales Ops teams. In this session, learn what leading teams are doing to make their efforts in this area far more effective.
View This Webinar -
Selling Your Sales Ops Initiatives
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges