Whitespace Analytics
How to Uncover Opportunities to Sell More to Your Existing Customers
You know there are untapped opportunities hiding in your existing customer base. You know there are customers who aren't buying all the volume they could. You know there are customers who aren't buying the range of products they could. They're buying this additional volume and these other categories from someone...just not from you...not yet, anyway. But what if you could find these customers? What if you could see volumes and categories you're missing? What if there was a way to analyze all of your customers at once, identify the whitespace opportunities, and serve them up to the sales team on a platter? In this on-demand webinar, you'll learn about:
- Why using a data-driven approach is the ONLY way to identify these types of opportunities at-scale.
- How to execute the seven step process for conducting the analysis and prioritizing your findings.
- Working with the sales team to refine your analysis and capture the opportunities you've identified.
- Understanding your options for ongoing automation and tracking revenue improvements over time.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
View This Tool -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar -
Fooling Yourself About Customer Retention
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
View This Interview -
Earning Sales Ops a Seat At the Table
In this session, learn how leading teams have bridged the gap between just executing the plans that are handed down by others and actually having a hand in developing those plans in the first place.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges