Crafting Effective Strategic Value Messages
Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value
How do you get prospects to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different and better than the alternatives? In this tutorial, you will learn:
- The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
- The 2 things you need to know in order to show how your offerings deliver value better than the competition.
- The simple and straightforward structure you can use to develop powerful value messages for your offerings.
- How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.View This Webinar
Beyond Reporting with Sales & Pipeline Analysis
To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.View This Webinar
Structuring Effective Sales Ops Functions
This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?View This Research
Innovating to Maximize Sales Productivity
Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.View This Case Study
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
Come Join Our Next Webinar
Exposing the Secrets of Sales Negotiation
How to Neutralize the Tactics and Tricks That Are Decimating Your Margins
Save Over 20% With Exclusive Discount
Sales Services or Technology?
Check out the SellingBrew directory and learn more about providers like these:
And more! Visit the directory and get the help and solutions you need.