Crafting Effective Strategic Value Messages
Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value
How do you get prospects to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different and better than the alternatives? In this tutorial, you will learn:
- The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
- The 2 things you need to know in order to show how your offerings deliver value better than the competition.
- The simple and straightforward structure you can use to develop powerful value messages for your offerings.
- How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Building a Sales Ops Center of Excellence
Sales Operations has long been characterized as a tactical support function. This tutorial provides advice on moving beyond tactical support and transforming Sales Operations into a strategic driver of sales effectiveness.
View This Tutorial -
Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
View This Webinar
Come Join Our Next Webinar
Inside the New Science of Sales
Demystifying How Leading Sales Operations Are Using Data Science to Boost Performance
Sales Services or Technology?
Check out the SellingBrew directory and learn more about providers like these:
And more! Visit the directory and get the help and solutions you need.
