Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Crafting Effective Strategic Value Messages

Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value

How do you get prospects to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different and better than the alternatives? In this tutorial, you will learn:

  • The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
  • The 2 things you need to know in order to show how your offerings deliver value better than the competition.
  • The simple and straightforward structure you can use to develop powerful value messages for your offerings.
  • How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

    View This Webinar

  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

    View This Webinar

  • Structuring Effective Sales Ops Functions

    This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?

    View This Research

  • Innovating to Maximize Sales Productivity

    Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.

    View This Case Study