Building a Sales Ops Center of Excellence
How to Move Beyond Tactical Support and Transform Sales Operations Into a Strategic Driver of Sales Effectiveness
Sales Operations has long been characterized as a tactical support function. But Sales Ops has the potential to be a powerful leverage-point for driving significant revenue and profitability gains. In this tutorial, you will learn:
- The overall concept behind a Center of Excellence and how it applies to the Sales Operations function.
- Twelve ways in which a Sales Operations Center of Excellence differs from a traditional Sales Ops function.
- Seven simple steps for transforming an existing Sales Ops function into a Sales Ops Center of Excellence.
- Basic guidance and advice for how to start developing a Sales Ops Center of Excellence from scratch.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar -
The Fundamentals of Effective Sales Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.
View This Webinar -
The Sales Ops Guide to Enabling Sales Managers
Sales managers are critical points of leverage and enablement. In this on-demand webinar, learn a variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.
View This Webinar -
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges