Inside the New Science of Sales
Demystifying How Leading Sales Operations Are Using Data-Science to Boost Performance
As our research has shown, leading sales operations are using advanced data-science to address many of today's most vexing sales issues, from prospect targeting and customer retention to deal-specific pricing and account expansion. For the layperson, however, all the esoteric talk around predictive algorithms, machine learning, and artificial intelligence can be pretty intimidating and hard to penetrate. That's where we can help. In this on-demand webinar, you'll learn about:
- The unfounded fears and misunderstandings about data-science that are holding too many sales teams back.
- The priority problems leading sales operations are working to address using scalable, data-driven solutions.
- The core processes and basic mechanics you'll find behind nearly every application of advanced data-science.
- The dynamics in the technology space that have made "smart systems" accessible to even small companies.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.View This Case Study
Five Performance Boosters of Follow-On Sales
While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.View This Guide
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.View This Interview
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.View This Guide
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
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