A Better Way to Manage by the Metrics
Jason Jordan, the Author of "Cracking the Sales Management Code," Discusses His Research Into Sales Measurement
Many SellingBrew Playbook subscribers are engaged in an ongoing struggle to make sense of all the metrics and reports being generated in their sales operation. In this informative interview, Jason Jordan helps cut through the confusion around sales performance measurement:
- How implementing CRM systems to capture and report data is just the first step...and what needs to come next.
- Why so many of the metrics we track and report are of little help when it comes to figuring out what to do.
- The key differences between the three main types of sales metrics...which can be managed and which cannot.
- Simple techniques and tactics to help your team identify the sales activities that will actually lead to results.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Driving Strategic Decisions with Sales Analytics
In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
Maximizing Customer Lifetime Value
Customer Lifetime Value (CLV) has become an important metric to investors, boards of directors, and managements. So what do Sales Ops practitioners really need to understand about CLV and how to maximize it?
View This Webinar -
Selling Your Sales Ops Initiatives
With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar -
Building a Data-Driven Sales Operation
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.
View This Webinar
![](https://www.sellingbrew.com/wp-content/uploads/2015/06/Jason-Jordan-Interview-Splash4-300x225.png)
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges