A Better Way to Manage by the Metrics
Jason Jordan, the Author of "Cracking the Sales Management Code," Discusses His Research Into Sales Measurement
Many SellingBrew Playbook subscribers are engaged in an ongoing struggle to make sense of all the metrics and reports being generated in their sales operation. In this informative interview, Jason Jordan helps cut through the confusion around sales performance measurement:
- How implementing CRM systems to capture and report data is just the first step...and what needs to come next.
- Why so many of the metrics we track and report are of little help when it comes to figuring out what to do.
- The key differences between the three main types of sales metrics...which can be managed and which cannot.
- Simple techniques and tactics to help your team identify the sales activities that will actually lead to results.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Five Performance Boosters of Follow-On Sales
While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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Diagnosing Sales Problems
Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.
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Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.
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