Maximizing Customer Lifetime Value
How to Enhance Customer Profitability and Lifetime Value At Scale
In most markets, retaining customers and getting them to buy more and more over time is a constant priority and ongoing pursuit. And for certain types of businesses...SaaS companies, for example...it's an existential issue, as the business model itself is designed around cultivating and capturing customer lifetime value over time. So how do you build a sales operation that effectively and efficiently maximizes customer lifetime value at scale and as a matter of course? In this subscriber-only webinar, you will learn about:
- The key principles of customer lifetime value that Sales Ops teams really need to understand.
- Five crucial mistakes to avoid when looking to improve customer profitability and lifetime value.
- How and why to include customer lifetime value differences in your market targeting strategy.
- Tips and insights for balancing long-term profitability with sales performance in the short-term.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Exposing the Secrets of Sales Negotiation
How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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Developing Effective Sales Dashboards
How do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, learn 15 strategies, tactics, and tips others have found effective.
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From Sales Ops To Revenue Ops
Does the Revenue Operations trend pose a threat or opportunity for your Sales Ops function? And in either case, what's the best path forward?
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
