Maximizing Customer Lifetime Value
How to Enhance Customer Profitability and Lifetime Value At Scale
In most markets, retaining customers and getting them to buy more and more over time is a constant priority and ongoing pursuit. And for certain types of businesses...SaaS companies, for example...it's an existential issue, as the business model itself is designed around cultivating and capturing customer lifetime value over time. So how do you build a sales operation that effectively and efficiently maximizes customer lifetime value at scale and as a matter of course? In this subscriber-only webinar, you will learn about:
- The key principles of customer lifetime value that Sales Ops teams really need to understand.
- Five crucial mistakes to avoid when looking to improve customer profitability and lifetime value.
- How and why to include customer lifetime value differences in your market targeting strategy.
- Tips and insights for balancing long-term profitability with sales performance in the short-term.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
View This Webinar -
How to Improve Your Sales Pipeline Analysis
Pipeline analytics is great for reporting on current performance, but it can do so much more. This guide outlines 12 strategies for improving deal probability, velocity and value across every salesperson in your sales operation.
View This Guide -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges