Building a Data-Driven Sales Operation
Transforming Your Sales Processes and Team Culture to Make Much Better Use of Data
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. And infusing “science” into something that many have long-considered to be a kind of “art” is challenging to say the least. But you shouldn’t let the fact that it can’t happen overnight discourage you. With the right approach, you can transform your sales processes and culture in less time...and with less conflict...than you might imagine. In this on-demand webinar, you'll learn about:
- Getting the right people in the right roles to enable a data-driven transformation without having to force it.
- How to overcome the misconceptions about certain sales activities that can sometimes stand in the way.
- How to avoid letting the absence or "dirtiness" of data become an excuse for relying on intuition and guesswork.
- The top 10 strategies and tactics other teams have found to be effective for becoming more data-driven.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Boost the Perceived Value of Sales Operations
As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.
View This Guide -
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial
