Prepping for the Next Sales Crisis

Responding Rationally and Rapidly to Dramatic Changes in Market Conditions

When the 'stuff' hits the fan in the marketplace, some companies will throw rationality out the window, overreact in the interest of "just doing something", and ultimately end up making the situation worse. Still other companies will put their head in the sand and ignore the realities of the situation until the mounting losses force their hand. So, how do you avoid these extremes? How should you respond when something disruptive happens in your market? And how do you prepare for the next crisis? In this subscriber-only webinar, you will learn about:

• How to maintain the proper perspective and provide a much-needed sense of stability in the face of adversity and chaos.
• How to achieve a balance between moving quickly to mitigate damage, while not making things worse through overreaction.
• How leading groups use "Structured DefCons" to ensure more thoughtful and timely responses to changes in the market.
• A number of steps and actions that other teams have found to be effective at various stages of unanticipated disruptions.