Creating Compelling Content
How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results
The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:
- The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
- The common mistakes and misconceptions that can hamper efforts.
- The processes leading teams are using to ensure relevance and results.
- Straightforward steps you can take to make your efforts much more effective.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.View This Diagnostic
Where To Find 36% More Revenue
New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.View This Interview
Moving the "Meaty Middle"
The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.View This Webinar
Arming Sales to Protect Value
The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.View This Research
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
Come Join Our Next Webinar
Sales Ops Pilot Programs
Leveraging Pilot Programs and In-Market Trials to Accelerate Progress