Creating Compelling Content
How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results
The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:
- The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
- The common mistakes and misconceptions that can hamper efforts.
- The processes leading teams are using to ensure relevance and results.
- Straightforward steps you can take to make your efforts much more effective.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Seven Signs Your Sales Team Needs Better Guidance
How do you know whether or not the data-driven guidance you're providing to your sales team is as good as it could be...and as good as it really needs to be? In this diagnostic, learn about seven tell-tale signs that your guidance may not be up to par.
View This Diagnostic -
Building the Right Sales Ops Habits
What makes someone a Sales Operations professional? Our research has found that it's a powerful combination of behaviors and practices...habits that can be learned and developed by anyone, over time.
View This Webinar -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
The Metrics Sales Leaders Should Be Managing
You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.
View This Guide

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges