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Structuring Effective Sales Ops Functions

Answering Three Burning Questions About Structuring Sales Operations for Success

Here at SellingBrew, we get a number of questions about the organizational structure of effective Sales Ops teams. While we've answered each of these questions individually in a variety of resources and venues, we thought it would also be beneficial...and more convenient for our compile our findings and observations into a single resource. Specifically, this research brief answers three questions that tend to be asked on a fairly regular basis:

  • Should Sales Ops be distributed or centralized?
  • Where should Sales Ops report to, or up through?
  • How should a Sales Ops function be structured?

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