Getting Sales to Sell on Value

Julie Thomas on Getting Beyond the Buzzwords and Making Value Selling a Reality

These days, most B2B sales organizations are talking a good game about value selling. But beyond all the talk, are they taking the right steps to get beyond the buzzwords and make value selling a reality? In this expert interview, Julie Thomas, the President and CEO of ValueSelling Associates --- a firm that's been named a Top 20 sales training firm for the last four years running --- shares her insights and experiences training sales teams to sell on value, ensuring ongoing adoption and utilization, and producing significant, quantifiable impacts as a result.