Selling Through Uncertainty
Strategies and Tactics for Navigating the Ambiguity and Risk in Sales Operations
As Sales Ops practitioners, we're expected to make risky decisions with incomplete and imperfect information. And that's putting it lightly. With so many external and internal variables involved, it's like we're navigating a minefield of ambiguity and uncertainty in the dark. So how do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity and uncertainty? And how do we make effective decisions while mitigating the personal and professional risks? In this subscriber-only webinar, you will learn about:
- Assessing the potential outcomes and playing out the ramifications of different decisions.
- Developing and executing effective contingency plans to hedge against the downside risks.
- Leveraging data and research to better anticipate customer and competitor reactions.
- Adopting the proper mindset and perspective to deal with uncertainty on a daily basis.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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How Many B2B Sales Teams Lack Negotiation Skills?
Recently, we conducted a PulsePoll to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
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The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
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Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

