Closing the Costly Skills Gap in Sales Negotiations
Exploring the Latest Methods and Innovations in Negotiation Training for Salespeople
At the SellingBrew Playbook, we've been sounding the alarm for many months about a significant "gap" in sales skills that is no doubt costing companies millions in revenue and profit. To recap, our research has found that most professional buyers have received formal and specialized training in the art and science of effective negotiation. In sharp contrast, however, we've also discovered that most professional sellers have received little or no specialized training in negotiation. Given this tremendous mismatch in negotiation skills, it's not surprising how so many salespeople end up leaving piles of money on the table. To discuss the latest methods and innovations around closing this costly negotiation skills gap, Jason Levinson agreed to join us for an Expert Interview. In addition to being the Director of Content Development for a leading negotiation training firm, Jason has years of experience as a negotiation instructor.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Why Sales Ops Initiatives Fail
Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
View This Webinar -
Rethinking Sales Coverage
For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,
View This Webinar -
A Better Mindset for Driving Customer Success
In this timely conversation, Sean Ryan of Alexander Group discusses how leading companies are driving significant improvements by adopting a broader and more holistic approach to customer success.
View This Interview -
Building a Better Sales Pitch
How do we arm our sales teams with the most effective messages possible? How do we ensure our messages will actually cut through the clutter, differentiate our offerings, and move the sales process forward?
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges