SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Closing the Costly Skills Gap in Sales Negotiations

Exploring the Latest Methods and Innovations in Negotiation Training for Salespeople

At the SellingBrew Playbook, we've been sounding the alarm for many months about a significant "gap" in sales skills that is no doubt costing companies millions in revenue and profit. To recap, our research has found that most professional buyers have received formal and specialized training in the art and science of effective negotiation. In sharp contrast, however, we've also discovered that most professional sellers have received little or no specialized training in negotiation. Given this tremendous mismatch in negotiation skills, it's not surprising how so many salespeople end up leaving piles of money on the table. To discuss the latest methods and innovations around closing this costly negotiation skills gap, Jason Levinson agreed to join us for an Expert Interview. In addition to being the Director of Content Development for a leading negotiation training firm, Jason has years of experience as a negotiation instructor.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

    View This Webinar
  • The Fundamentals of Effective Sales Analysis

    In this on-demand training webinar, we share the fundamental concepts and principles behind effective sales analysis, expose the critical building blocks that need to be in-place, and walk through a basic analysis example to pull everything together.

    View This Webinar
  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.

    View This Interview