Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Selling Value More Confidently in Seven Steps

How to Give Your Sales Team the Confidence They Need to Communicate and Capture Value

To sell effectively and maximize revenue and margin, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:

  • Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
  • Three reasons the sales team should be viewed as a primary audience for value messaging
  • Seven straightforward steps you can take without boiling the ocean or taking on too much
  • What you can expect to happen and what you need to watch out for as you move forward

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Igniting Revenue Operations for Growth

    In this Express Guide by Alexander Group, learn how growth companies are evolving Sales Operations into the emerging field of Revenue Operations (RevOps), which is taking on broader responsibilities.

    View This Guide

  • 5 Ways Sales Can Stop Losing the Pricing Game

    Discounts can seem like a small price to pay to capture revenue. But for many, giving in to pricing pressure is having disastrous impacts on profitability. In this on-demand webinar, learn five strategies leading teams are using to win more revenue...without crushing their margins.

    View This Webinar

  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research

  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

    View This Webinar